Recently I completed two synthwave logo design projects, in animated and static formats.
It was really fun to combine logo design with a genre of music and aesthetic I personally am a fan of. If you’re unfamiliar with this genre, synthwave is a modern form of electronically-based music, taking inspiration from the 1980s. Naturally, synthesizers are a focus. You can read a great break-down of it over on Iron Skullet’s blog.
Vosto‘s design came first. I started with the static design, then re-purposed it for bringing into After Effects and made the following animated intro:
Following this, I made another design for artist Tom NYX in a similar style:
The process of designing these is quite interesting. I start with a sketch of the name in a block colour to see the strength of the silhouette. I then pull it around and make different versions until I start to get somewhere interesting.
You can see the refinement and use of symmetry in this process image:
After a while I start to feel happy with where the design is going and create several variants to show the client:
Of course, the client has continual input and ongoing communication throughout the process. Tom wanted me to try a few variants with the moon placed on top, and with lines going through it like the popular moon symbol used in synthwave art:
Aimée is an artist from Belfast, Northern Ireland, currently residing in the Midlands of England. She enjoys drawing, watching movies and drinking tea. She writes and draws cyberpunk comic Reality Hackers.