Recently I completed two synthwave logo design projects, in animated and static formats.
It was really fun to combine logo design with a genre of music and aesthetic I personally am a fan of. If you’re unfamiliar with this genre, synthwave is a modern form of electronically-based music, taking inspiration from the 1980s. Naturally, synthesizers are a focus. You can read a great break-down of it over on Iron Skullet’s blog.
Vosto‘s design came first. I started with the static design, then re-purposed it for bringing into After Effects and made the following animated intro:
Following this, I made another design for artist Tom NYX in a similar style:
The process of designing these is quite interesting. I start with a sketch of the name in a block colour to see the strength of the silhouette. I then pull it around and make different versions until I start to get somewhere interesting.
You can see the refinement and use of symmetry in this process image:
After a while I start to feel happy with where the design is going and create several variants to show the client:
Of course, the client has continual input and ongoing communication throughout the process. Tom wanted me to try a few variants with the moon placed on top, and with lines going through it like the popular moon symbol used in synthwave art:
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Aimée(https://aimeemclernon.com)